Beverlee Rasmussen CEC PCC The way you promote your business depends on how your target market prefers to communicate, connect and intake information. To reach them, you will have a mix of promotional channels and techniques. To help, I’ve compiled a list of marketing ideas for your small business. Which one will you use in your promotional mix?
Public Relations
This style of marketing is used to earn public understanding, acceptance and trust. It is about you, your product, who you are and how you positively contribute in the mind of your consumer.
- Volunteer for an organization you believe in
- Donate to a charity of your choice
- Sign up your team for a fundraiser event
- Sponsor a community event or block party
Advertising
In other words, advertising is paid non-personal communication via media. The message in these communications targets an identifiable market. So where can you advertise?
- TV
- Radio
- Newspaper ads
- Magazines
- Direct mail
- Billboards
- Web banners
- Targeted ad campaigns
Personal Selling
This is the face-to-face promotion of goods and services. Such as:
- Networking
- Volunteering
- Door knocking
- Scheduled meetings (in person or video online)
- Friends and family
- Social events
- Trade shows
Sales Promotions
Sales promotions are used to stimulate consumer purchases. These techniques drive action from your customers. These could be things like:
- Trade shows
- Special deals
- Catalogues/Brochures
- Coupons
- Samples
- Contests
- Bonuses
Which of these marketing ideas will you use in your small business?
Every business is unique, which means your marketing techniques will be too. Don’t be afraid to try new things and track your results. You can have some fun connecting with the people you are excited to help.
When designing your marketing systems, do a strategic evaluation of your product and consumers to determine where you focus your marketing efforts. An informed decision will yield a high return on investment.
Until next time, enjoy your Entrepreneurial Journey!
