Beverlee Rasmussen CEC PCC Have you ever met someone at a networking event and walked away not knowing what they sell? How about trying to get details out of a service provider about cost, timing and deliverables? These are what I call ambiguous product offerings. Your product is what you sell to your consumers in exchange for their money.
Beverlee Rasmussen CEC PCC Were you hoping that new piece of technology was going make your business more efficient? Instead, you’ve added more stress, confusion and cursing to your workplace. You’re a small business owner, not a tech genius. (Unless you have a tech start-up… in which case, I’d love to hear your tips in the comments!) So how
Beverlee Rasmussen CEC PCC Occasionally a small leak happens in our lives; a tire that won’t seem to stay inflated, a pipe underneath your sink that won’t stop dripping, etc. If it goes ignored, the problem isn’t solved; leaks don’t solve themselves. The leaks are a slow drain on our resources, our time and our productivity. Taking a look
Beverlee Rasmussen CEC PCC Against all odds, twenty years ago today, I sold my business. Having owned the agency for seven years it was time to sell. My family was growing and with a third child on the way the decision was easy. People tell me I was lucky. Lucky that I sold my travel agency when I did.
Beverlee Rasmussen CEC PCC Doing “marketing” is only half of your business development process. The other half is figuring out, now that you have their attention, how to easily get your prospects to buy from you. Converting shoppers to buyers requires a system for follow-up. This is not about being pushy, it is about building relationships. People buy from
Beverlee Rasmussen CEC PCC We love a routine. We get up, get ready for work, and go through our routine. Maybe we head to our favourite coffee shop. It’s not one of the chains because we feel good about helping the local community. We know all the people there and usually when they see us in line, they start
Beverlee Rasmussen CEC PCC Do you consider your business to be successful? Are you making the money you want and do you have the freedom you desire? If not, you may need to take a look at your systems. Your systems are directly responsible for your business success. When you control your systems, you control your business outcomes. Many
Beverlee Rasmussen CEC PCC Take a step back and look at the whole system and imagine the impact of your decision. Business systems are complex, consider that when you change one thing you change everything.
Beverlee Rasmussen CEC PCC The list of best business books to read continues to grow. However, one book stands above all the others called The E-Myth Revisited, Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber. In this powerful account of Sarah the owner of a pie baking shop journey to personal freedom and wealth you will learn the basic business principles of working “ON” your business, not just “IN” it by thinking through the lens of systems. This is my story of a seven year journey doing just that by Beverlee Rasmussen.
Beverlee Rasmussen CEC PCC Dear Small Business Owner, Can I have your attention for just for a minute? I know you are tired and busy and completely overworked. We need to talk about that thing that has been keeping you awake at night. It could be your maxed out line of credit or that employee that has been bullying
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