Rasmussen MA CEC PCC In a “Buy Canada Only” environment, businesses that emphasize local production, Canadian-made goods, and domestic supply chains will have the greatest opportunity to thrive.
Think about how your business can capitalize on the buy Canadian fever that is happening now? Whether you offer products, services, or have a business idea you’ve been waiting to launch—this shift creates new opportunities. Canadians are one of the most entrepreneurial people on the planet!
Is there a product currently supplied only by U.S. companies that you could produce here? A recipe you’ve wanted to bring to market? A service that fills a growing demand?
The landscape is changing, and those who step forward now will be in the best position to succeed.
In the wake of Trump’s tariffs, Canadians are stepping up to support local businesses. Jessica Abel, co-founder of Salt West Naturals, is thrilled by the surge of orders from across Canada and beyond. Let’s keep it going, Canada!
Ten Business types that are well-positioned to succeed right now even in these difficult times:
1. Canadian Food & Beverage Producers
- Dairy, Meat, and Poultry: Protected by supply management, these industries will see increased demand.
- Canadian-Grown Produce & Grains: More focus on locally grown vegetables, fruit, and grains like wheat, oats, and lentils.
- Craft Brewers, Wineries, and Distilleries: Locally made alcohol brands will benefit from the shift away from imported products.
- Artisanal & Specialty Food Companies: Businesses like Saltwest Naturals (sea salts) and local honey, jams, or baked goods producers will see growth.
2. Domestic Manufacturing & Textiles
- Clothing & Apparel Made in Canada: Brands like Stanfields, Canada Goose, Lululemon and local boutique brands could gain market share.
- Furniture & Home Goods: Companies that make Canadian-sourced furniture, kitchenware, and home décor will benefit.
- Construction Materials: More demand for Canadian lumber, steel, and locally made fixtures.
3. Canadian Technology & Software
- Tech & SaaS Companies: Businesses providing cloud services, cybersecurity, and business management software (e.g., Clio, Shopify).
- Electronics Manufacturing: If policies encourage local production, there could be a push for “Made-in-Canada” consumer electronics.
4. Transportation & Infrastructure
- Electric Vehicles & Auto Parts: Canadian-based auto parts manufacturers may benefit from government incentives.
- Public Transit & Rail Investments: Local companies involved in building and maintaining transit systems. (Get governments moving on existing deals)
5. Locally-Owned Retail & E-commerce
- Canadian Online Marketplaces: Platforms focusing on selling Canadian-made products (e.g., Well.ca, Buy Canadian First).
- Bookstores & Media: Independent bookstores and Canadian publishing houses may see a boost.
6. Healthcare & Pharmaceuticals
- Canadian-Made Pharmaceuticals & Medical Supplies: A push for domestic production of essential medicines, PPE, and vaccines.
- Natural Health & Wellness Brands: Local supplement, skincare, and wellness brands could gain traction. Think Nezza Naturals on Vancouver Island, best skin care on the planet.
7. Agriculture & Agribusiness
- Greenhouses & Vertical Farming: Increased local food production to reduce reliance on imports.
- Regenerative & Sustainable Farming: Farms that focus on environmentally friendly and self-sustaining food production.
8. Renewable Energy & Sustainability
- Solar & Wind Energy Companies: More investment in homegrown green energy projects.
- Eco-Friendly Canadian Brands: Businesses offering sustainable, low-impact alternatives to imported goods. See What Tru Earth is doing, never buy TIDE again!
7. Domestic Tourism & Hospitality
- Local Travel & Experiences: With fewer imported goods and services, domestic travel, boutique hotels, and adventure tourism will gain popularity.
- Made-in-Canada Souvenirs & Gifts: A shift toward supporting artisans and local crafts.
9. Domestic Tourism & Hospitality
- Local Travel & Experiences: With fewer imported goods and services, domestic travel, boutique hotels, and adventure tourism will gain popularity.
- Made-in-Canada Souvenirs & Gifts: A shift toward supporting artisans and local crafts.
Having been in the travel industry for 24 years, I see a HUGE opportunity to showcase and sell Canadian tourism products to the world.
10. Canadian Professional Services
- Finance, Legal, and Consulting Services: Increased demand for Canadian professionals who understand domestic regulations and challenges.
- Education & Training: Canadian-based online courses, business coaching, and professional development services.
So while the current reality is pushing the Canadian economy into the danger zone, small business owners CAN and WILL stand up for our nation. TOGETHER, we will show our True North Strong and Free spirit.
How Buying Canadian Helps Small Businesses and the Economy
Strengthens Local Businesses
When Canadians choose to buy locally, it fuels demand for Canadian manufacturers, farmers, and service providers. This support allows small businesses to expand, create more jobs, and strengthen the national economy.
Boosts Job Creation
Increased demand for Canadian-made products means more hiring across key industries like manufacturing, agriculture, and retail. Supporting local businesses translates directly into new employment opportunities for Canadians.
Keeps Money in the Canadian Economy
Buying Canadian ensures money stays within the country, supporting businesses, employees, and communities instead of flowing to foreign corporations. This strengthens our economy and provides long-term stability.
Reduces Supply Chain Disruptions
Reliance on foreign imports leaves businesses vulnerable to tariffs, shipping delays, and economic uncertainty. By producing and sourcing locally, small businesses can build more stable supply chains and avoid disruptions.
Encourages Innovation & Entrepreneurship
As access to U.S. suppliers becomes more restricted due to tariffs, Canadian businesses are stepping up to fill the gaps. Entrepreneurs are developing new products and services, driving innovation, and increasing self-sufficiency in key industries.
Supports Canadian Farmers & Food Producers
Increased demand for locally grown food strengthens Canada’s agricultural sector, reducing dependence on imported produce, dairy, and meats. This shift supports farmers while ensuring fresher, more sustainable food options for consumers.
Enhances National Security & Self-Sufficiency
Producing more goods domestically reduces Canada’s reliance on foreign trade, making businesses less vulnerable to sudden policy changes, economic restrictions, and global supply chain disruptions.
Strengthens Canadian Brands
As more people prioritize buying local, businesses that highlight their “Made in Canada” identity will build stronger brand loyalty and consumer trust. This gives Canadian businesses a competitive edge, both at home and in international markets.
Encourages Government Support & Policy Changes
A thriving “Buy Canadian” movement could lead to government action, including tax breaks, incentives, and grants to further strengthen small businesses and domestic industries.
Builds National Pride & Economic Resilience
Supporting Canadian businesses isn’t just about economics—it’s about national pride. Choosing local helps create a stronger, more resilient economy, reinforcing a sense of unity and commitment to Canadian success.
By shifting focus to Canadian-made products and services, small business owners can beat tariffs, build stronger companies, and drive long-term economic growth. Now is the time to invest in Canada’s future—one purchase at a time.
I hope you see you at the Langley Chamber of Commerce meeting Tuesday March 18th, where I will be leading a discussion on “turbulent times” sharing strategies to keep your business strong.
Take care,
Beverlee Rasmussen MA CEC PCC
