I’m Pauline McGuirk Penedo, wife to Paul and proud mother to my three greatest blessings—Jo, Alli, and Conor. Originally from Dublin, Ireland, I am a licensed hairstylist with years of experience behind the chair. I am a former salon owner, and I am deeply committed to lifelong learning.

I specialize in helping you, the salon professional, implement practical systems, streamline operations, and foster a strong, positive team culture through Positive Intelligence. By doing so, I aim to lower your stress, give you back time for the things you love, and help you focus on what matters most—serving your clients and building a thriving salon.

With 15 years of experience running my salon, I’ve walked in your shoes. I’ve learned to lead a team, navigate challenges, and turn obstacles into opportunities. I know firsthand the highs and lows of salon ownership—how it can be exciting and rewarding but also stressful and overwhelming. My mission is to help salon owners like you create a profitable business that brings joy to your life.

I’d love to support you in building a sustainable, successful business. Whether over coffee, sharing ideas, or laughing, I’m always open to connecting. Book a free discovery call today, and let’s chat about taking your salon to the next level.